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Since the democratisation of the clothing industry in the early
19th century, buyers have become increasingly disconnected from the
creative and human aspects of the production of clothing. Arguably
clothing is now valued less for its aesthetic qualities or because
of the hours spent in its making, but more for the extent to which
it serves current ‘fashion’. In a climate of increasing anxiety
about the environmental and social impact of the contemporary
global fashion industry, Rachel Worth suggests that, rather than
seeking solutions only in the present, looking to history can
assist in understanding better the challenges consumers face today
in making decisions about the contents of their wardrobes, which,
in turn, will impact on the nature of the future global fashion
industry. She does not seek to offer simplistic historical
solutions to contemporary problems, but explores ways in which it
might be possible to bridge divides between knowledge of the past,
current individual choice, and possible directions for future
action. The more we know about our clothes, the less likely it is
that we will wear an item of clothing only a few times before
replenishing it with newer purchases that are ‘on trend’. By
taking ownership of our personal clothing choices rather than
feeling pressurised to respond to sophisticated marketing and to
‘influencers’, this book suggests how we might rethink our
wardrobes in philosophical and practical ways in order to create a
sense of order and beauty in our lives and to wrest control back
from the increasing chaos of seemingly endless choice that
perpetuates unsustainable, impersonal and fast fashion.
Since the democratisation of the clothing industry in the early
19th century, buyers have become increasingly disconnected from the
creative and human aspects of the production of clothing. Arguably
clothing is now valued less for its aesthetic qualities or because
of the hours spent in its making, but more for the extent to which
it serves current ‘fashion’. In a climate of increasing anxiety
about the environmental and social impact of the contemporary
global fashion industry, Rachel Worth suggests that, rather than
seeking solutions only in the present, looking to history can
assist in understanding better the challenges consumers face today
in making decisions about the contents of their wardrobes, which,
in turn, will impact on the nature of the future global fashion
industry. She does not seek to offer simplistic historical
solutions to contemporary problems, but explores ways in which it
might be possible to bridge divides between knowledge of the past,
current individual choice, and possible directions for future
action. The more we know about our clothes, the less likely it is
that we will wear an item of clothing only a few times before
replenishing it with newer purchases that are ‘on trend’. By
taking ownership of our personal clothing choices rather than
feeling pressurised to respond to sophisticated marketing and to
‘influencers’, this book suggests how we might rethink our
wardrobes in philosophical and practical ways in order to create a
sense of order and beauty in our lives and to wrest control back
from the increasing chaos of seemingly endless choice that
perpetuates unsustainable, impersonal and fast fashion.
Marks & Spencer is an institution synonymous with quality,
reliability, and customer care. But do we associate it with
"fashion"? Drawing on previously unpublished company archives,
"Fashion for the People" considers the company's contribution to
British--and, since the 1970s, international--fashion. The author
discusses how, from the 1920s, Marks & Spencer brought fashion
to the high street, offering well-designed clothing at affordable
prices. She examines the unique ways in which the company has
democratized fashion, arguing that its pioneering role in the
development of new fabrics, the employment of designers as
consultants and its marketing and promotional strategies have
changed the ways in which we understand and consume fashion. Marks
& Spencer is not just a stalwart of the British high street. As
this book shows, it has also brought fashion to the masses.
In what ways do changing notions of social class correspond with
key developments in the history of fashion? Focusing on examples
ranging from 18th-century Britain to aspects of the global fashion
industry in the early 21st century, Fashion and Class examines the
meaning and evolution of the term 'class', from its Marxist origins
to modern day interpretations. Did industrialisation, technological
change and developments in fashion retailing bring about a degree
of 'class levelling' or in fact intensify class antagonism? And to
what extent does modern mass consumption and cheap labour revive
some of the ethical issues faced in 19th-century British textile
factories? Exploring a variety of case studies that examine the
changing relationships between fashion and class in different
historical contexts, from the French revolutionaries of the
1780-90s through to the changing relationships between couture,
designer and high-street fashion in the mid-20th century and
onwards, Fashion and Class is essential reading for those wishing
to understand the ways in which the fashion system is closely
connected with ideas of class.
In the context of this rapidly changing world, Rachel Worth
explores the ways in which the clothing of the rural working
classes was represented visually in paintings and photographs and
by the literary sources of documentary, autobiography and fiction,
as well as by the particular pattern of survival and collection by
museums of garments of rural provenance. Rachel Worth explores ways
in which clothing and how it is represented throws light on wider
social and cultural aspects of society, as well as how
'traditional' styles of dress, like men's smock-frocks or women's
sun-bonnets, came to be replaced by 'fashion'. Her compelling
study, with black & white and colour illustrations, both adds a
broader dimension to the history of dress by considering it within
the social and cultural context of its time and discusses how
clothing enriches our understanding of the social history of the
Victorian period.
In the context of this rapidly changing world, Rachel Worth
explores the ways in which the clothing of the rural working
classes was represented visually in paintings and photographs and
by the literary sources of documentary, autobiography and fiction,
as well as by the particular pattern of survival and collection by
museums of garments of rural provenance. Rachel Worth explores ways
in which clothing and how it is represented throws light on wider
social and cultural aspects of society, as well as how
'traditional' styles of dress, like men's smock-frocks or women's
sun-bonnets, came to be replaced by 'fashion'. Her compelling
study, with black & white and colour illustrations, both adds a
broader dimension to the history of dress by considering it within
the social and cultural context of its time and discusses how
clothing enriches our understanding of the social history of the
Victorian period.
Marks & Spencer is an institution synonymous with quality,
reliability, and customer care. But do we associate it with
"fashion"? Drawing on previously unpublished company archives,
"Fashion for the People" considers the company's contribution to
British--and, since the 1970s, international--fashion. The author
discusses how, from the 1920s, Marks & Spencer brought fashion
to the high street, offering well-designed clothing at affordable
prices. She examines the unique ways in which the company has
democratized fashion, arguing that its pioneering role in the
development of new fabrics, the employment of designers as
consultants and its marketing and promotional strategies have
changed the ways in which we understand and consume fashion. Marks
& Spencer is not just a stalwart of the British high street. As
this book shows, it has also brought fashion to the masses.
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